Sherpa! Blog

David Felfoldi, CEO and Founder of Sherpa! Web Studios, developed the idea for Sherpa! while in a not-so-very digital place — multi-pitch climbing Talulah Gorge in North Georgia. It occurred to him that the challenge of a long, technical climb was a suitable metaphor for digital marketing initiatives. Professionally, David started as the self-taught senior [...]

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Innovolt, the leading provider of intelligent power protection solutions for electronics, has enhanced its website with a digital resource center, Powerful Intelligence. The latest release for Innovolt by their digital agency of record —  Sherpa! Web Studios —  the blog tracks the latest news and perspectives on rampant power grid disturbances, their impact on technology, and ways Innovolt’s [...]

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Sherpa! Web Studios has appointed Alan Williams as its Digital Communications Strategist to spearhead communications and content development tactics across its expanding portfolio of rapidly growing clients. The addition of Williams is central to Sherpa!’s digital mission to increase, nurture, and convert opportunities with targeted communications and thought leadership, the new frontier for search marketing and social media. [...]

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While content strategy has been buzzed about for years in digital marketing circles, 2012 has heard it increase to a roar. More companies are answering customer demand for meaningful, dynamic, and interactive content by incorporating their message into a larger story, as well as  current events and the related interests of their target audiences. Thought [...]

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Looking at the meteoric growth of Facebook, one could assume that Facebook will continue to grow as the largest social network property. Consider the following stats since Facebook was first launched 7 years ago, in February 2004, from the Harvard dorm of Mark Zuckerberg, Dustin Moskovitz, Chris Hughes and Eduardo Saverin. Facebook reached 100 million [...]

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The first social networks — online properties where people could chat and share information — were the bullentin board systems, or BBSs, in 1978. And what was one thing that these social network pioneers shared? Web browsers. In 1993, the first the first web-based social network was released in the form of Geocities. The web [...]

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If you are reading this post, chances are you also have a Facebook account. That’s because nearly 3/4 of all Internet users in the U.S. have an account on the social network behemoth. But, that’s small potatoes when you consider that 10% of the world’s population is on Facebook. Think about that for a moment [...]

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You know all those Facebook fans you have so carefully attracted over the past few months? Chances are they are “unliking” your fanpage in droves. Roughly half of Facebook’s users have “unliked” a fanpage according to ExactTarget’s “The Social Breakup” study. What’s worse, that harrowing number includes only the fans that go to the brand’s [...]

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Facebook is offering Fanpage admins to option to upgrade the layout and feature-set of their fanpages. The new lay-out unifies the UI for Facebook, bringing Fanpages inline with the layout of personal profile pages. Photos on Top The most noticeable difference is that photos are not visible at the top of the page. While this [...]

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Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are as follows: Predictive Typing: As you type, a prediction is made of what you are seeking. Instant Results: As you type, the results appear. Every new character updates the search results [...]

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