SUMMARY
With 17 locations throughout the Southeast, ITRepro – a branch of Imaging Technologies — offers comprehensive services in reprographics, color imaging, large-format printing equipment and design software. The reprographics division, which provided printing services for the construction and design industries, tended to overshadow the other divisions, effectively stunting their growth. ITRepro determined that they [...]
Filed under: Marketing Strategy, User Experience on January 24th, 2007 | No Comments »
Summary
SPANX is the brand behind the revolutionary control-top woman’s hosiery marketed in a cheeky, fresh voice, which appeals to a wide variety of female consumers. The company was born in 1998 in an Atlanta apartment when founder Sara Blakely cut the feet out of pantyhose. Since those modest beginnings, SPANX has expanded to [...]
Filed under: Case Studies, SEO on January 24th, 2007 | No Comments »
Atlanta Business Chronicle has added Sherpa! co-founder and Interactive Group’s Chief Experience Officer David Felfoldi to its exclusive list of Atlanta’s 40 under 40 Up and Comers. David was hand-selected from among hundreds of nominees as one of the city’s most fascinating and inspiring people in Atlanta.
Each year, 40 under 40 nominees are [...]
Filed under: Press Releases on January 24th, 2007 | No Comments »
The field of interactive design once only required someone had working knowledge of the “web”. They were called “web designers” and you often heard of someone’s nephew or neice willing to do it for drinking money. Now, true interactive design requires a level of focus that few truly master. Thinking about it, I don’t think you can ever really master interactive design. Consider the following:
Filed under: Emerging Technology, Information Architecture, Usability, User Experience on January 24th, 2007 | 2 Comments »
