Don’t tell my significant other, but last year I feel in love again. I bought a Mini Cooper. It was my childhood rag-top dream — great gas efficiency and plenty of room for a driving companion and my dog Sasha. I went online to the mini site and created my dream car with an entertaining [...]
Filed under: User Experience, Viral Marketing on March 23rd, 2007 | No Comments »
USAToday recently released it’s new redesign. While the site touts numerous improvements, it instead has mostly garnered snide comments (which, in bad form, required a lengthy user sign-up to “join the community”). To eloquently summarize user “chuck sample” “The new site honks.” Hopefully the editors planned to truly consider this feedback with an iterative design. No one gets it right the first time, and thankfully USAToday as a lot of very vocal readers.
Filed under: Social Media, Usability, User Experience on March 4th, 2007 | No Comments »
