iPhone’s beauty makes reviewers forgiving of serious flaws

We labeled 2007 the Year of Multi-touch and a big part of that is the iPhone release this June 29th.
The New York Times has an excellent review of it today, and it brings up several points regarding the clear benefits of UI “beauty” and a positive user experience.
What’s sweet about the [...]

Do your kids prefer myspace or facebook?

The BBC had an article about a study that found that the populations of facebook and myspace may indicate a social divide . The study was by PhD student Danah Boyd from the School of Information Sciences at UC Berkeley.

The research suggests those using Facebook come from wealthier homes and are more likely [...]

2007 Year of Multi-touch

Microsoft recently announced the release of their $10,000 behemoth Surface. The release of the iPhone is just a week away. And this past week Microsoft Research Cambridge’s Steve Hodges has taken multi-touch interface and applied it to a laptop. But you haven’t hear the last about this year’s buzzword [...]

Marketing to a new type of consumer

As you develop your marketing strategy aiming at the coveted 25-35 year old generation consider this description of a typical generation y’er as stated in BusinessWeek
Consider Brazilian Fabricio Zuardi, 27. He grew up 180 miles from São Paulo and found a job via the Web with Silicon Valley tech startup Ning Inc. Zuardi now lives [...]

3 steps to create a customer-focused user experience

Creating a customer-centric website does not have to be rocket science. In fact, it’s rather easy (sorry user experience industry!). Just follow these three easy steps and you’ll be on your way to having customers as raving fans.
1. Assume you know nothing
Ignore what you think your customer wants, including your [...]

Why pay for ongoing search engine optimization management?

A question that comes up often during project prospecting is why the need for ongoing search engine optimization. If it was built right — why are there ongoing fees simply to report on performance?
Search engine optimization has the challenge of trying to show causation — that the changes improved rankings — when the consequences [...]