Sherpa! Blog

Cross-selling is the act of selling an additional item to a customer. During an online transaction, this could occur with an email follow-up or during the check-out process. Several times in planning meetings our clients, however, have questioned this practice. They have a reasonable concern — they fear that cross-selling [...]

Filed under: E-commerce on October 18th, 2007 | No Comments »

We have it. We finally have figured out the Grand Unifying Theory of Web Professionals. It’s kinda like Einstein’s work, but without all that overall brilliance. Other then that, it’s the very same thing.
As any web professional will tell you (and we will do so with 10 years experience to [...]

Filed under: Web Business on October 3rd, 2007 | No Comments »