SEO vs PPC is like Buy vs Rent

Often clients ask Sherpa! what is the better — search engine optimization or pay per click? And the not-so-surprising answer: depends. But let’s think of in a way that more of us can relate. Let’s compare it to buying or renting a home. We find that search engine optimization (SEO) is like buying a home, [...]

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Introduction to the Internet (circa 1995)

All you need to do to experience the animation video is 386 speed minimum 8 MB of RAM 14.4 or greater speed modem a phone line If you have a slower connection, you may not experience the image, sound, and animation to its fullest effect. Beware — they will be using terms such as “homepage” [...]

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