SEO vs PPC is like Buy vs Rent

Often clients ask Sherpa! what is the better — search engine optimization or pay per click? And the not-so-surprising answer: depends.
But let’s think of in a way that more of us can relate. Let’s compare it to buying or renting a home.
We find that search engine optimization (SEO) is like buying a [...]

Introduction to the Internet (circa 1995)

All you need to do to experience the animation video is

386 speed minimum
8 MB of RAM
14.4 or greater speed modem
a phone line

If you have a slower connection, you may not experience the image, sound, and animation to its fullest effect.
Beware — they will be using terms such as “homepage” and “website” throughout the video.
Getting Started
If [...]