SEO vs PPC is like Buy vs Rent
Often clients ask Sherpa! what is the better — search engine optimization or pay per click? And the not-so-surprising answer: depends.
But let’s think of in a way that more of us can relate. Let’s compare it to buying or renting a home.
We find that search engine optimization (SEO) is like buying a [...]
Filed under: Marketing Strategy, SEO on March 25th, 2008 | 1 Comment »