According to Forrester Research, social networks are still not followed by the majority of online users (52%). And *of the active participants*, more than half are only spectators. That leaves few people as “creators”, “critics”, “collectors”, and “joiners”.
On social networks liked LinkedIn, it is the “creators”, “critics”, and “collectors” that are making the [...]
Filed under: Social Media, Social Networking, Web Business on April 29th, 2008 | No Comments »
Sherpa! Web Studios has been selected as a finalist for the ‘Most Effective Search Marketing’ category by the Atlanta Interactive Marketing Association (AiMA).
AiMA selected Sherpa! as a finalist due to their exceptional client work that increased one client’s online sales an estimated $1 million in 2007 alone. The surge in online sales was [...]
Filed under: Atlanta Web Design, Press Releases, SEO on April 28th, 2008 | No Comments »
Google’s greatness has become quotidian for those in the industry. Thankfully, we have clients who haven’t been drinking the kool-aid (or at least as much). They ask us the questions we sometimes forget to ask. One is “Why is Google worth so much?”
Let’s put things into context: on a global valuation, [...]
Filed under: SEO, Search, Web Business on April 21st, 2008 | No Comments »
Finding the right advertising/marketing medium for your business can be tricky. Thankfully, all marketing campaigns can be measured the same. If you spent $10,000 to market your product and received $20,000 in revenue, you are doing good and should continue the marketing campaign. However, if you only netted $5,000 in sales, you [...]
Filed under: Marketing Strategy, SEO on April 21st, 2008 | No Comments »
Here are some ways to measure the value of search engine optimization.
Cost of Visitor: cost of SEO / # of visitors
If your site receives 100k visitors across a year, and you spent $36k on your SEO during that time, your Cost of Visitor is 36 cents. Meaning, it costs 36 cents to [...]
Filed under: SEO, Web Business on April 18th, 2008 | No Comments »
While on the phone with a client today they asked me how, in terms of cost, SEO compares to advertising in the Yellow Pages or the Atlanta Journal Constitution (AJC). Perhaps I’m inundated with SEO and thus now a bit myopic but I forgot that people actually use these mediums to advertise their service [...]
Filed under: SEO, Web Business on April 17th, 2008 | No Comments »
The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website?
Judges from the Web Marketing Association WebAwards have stated their opinion on the matter: Obama wins [...]
Filed under: Behind the Scenes, Media, Research, Social Media, Social Networking, Usability, User Experience, Web Business on April 17th, 2008 | No Comments »
I was talking to a colleague about how SEO vs. PPC is like buy vs. rent and they found it a very apt metaphor. So, let’s extend it a bit more.
Not only is search engine marketing (SEO) similar to buying in that you gain equity over time, but also in that you are [...]
Filed under: Marketing Strategy, SEO, Search, Social Media, Web Business on April 16th, 2008 | No Comments »
So you are a company seeking a web design / web development / interactive marketing / online marketing / digital marketing / new media marketing agency in Atlanta to help you (yes, those are all the various terms you will hear in your quest)? One thing you will notice is that the bigger — [...]
Filed under: Atlanta Web Design, Web Business on April 15th, 2008 | No Comments »
The online advertising industry in Atlanta is changing at an alarming late. Atlanta-based MATCH, Inc closed after 12 years in business, as did Atlanta-based web development firm Sherpa!. Moxie Interactive was acquired by a French firm that also bought out Digitas.
So is this good or bad?
Good if you are an [...]
Filed under: Atlanta Web Design, Behind the Scenes, Web Business on April 14th, 2008 | No Comments »
