Atlanta-based MATCH, Inc closed after 12 years of advertising and marketing service. The firm states it was a result of slashed budgets from six of its main clients. So long and farewell.
Filed under: Atlanta Web Design, Behind the Scenes, Web Business on April 11th, 2008 | No Comments »
Well, not really. It was an acquisition. Long-time (relatively speaking) online marketing agency (and one of our more known competitors) Spunlogic has been acquired by a Columbus, Ohio conglomerate, Engauge. Engauge was actually started less than a year ago. The company was founded and financed with the sole intention of growth by acquisition — plans [...]
Filed under: Atlanta Web Design, Behind the Scenes, Web Business on April 10th, 2008 | No Comments »
The Atlanta Interactive Marketing Association announced today that Sherpa! is a finalist for “Most Effective Search Marketing”. The award is in reference to specific client work performed over the past 24 months. We are one of three finalist for the Search Marketing category (see below). Awarded to the marketer displaying the most successful and unique [...]
Filed under: Announcements, Press Releases, SEO, Web Business on April 8th, 2008 | No Comments »
This past February 3000+ search marketers answered 52 questions about themselves, their work and the search industry via a survey on SEOmoz. You are welcome to read the full report, but here are the things we found important. Agency/corporate SEO is different from self-employed SEO. Specifically, agency/corporate tend to learn more with on-site training, while [...]
Filed under: SEO, Web Business on April 7th, 2008 | No Comments »
First, let’s get the important stuff out of the way — Starbucks is offering free ground coffee samples. Now, the web stuff. Take a look at the StarbucksCoffeeAtHome.com website. Now take a closer look. Look at the details that make this such a vivid experience. The use of a chalk board, consistent with Starbuck’s use [...]
Filed under: Emerging Technology, Interface Design, Viral Marketing on April 7th, 2008 | No Comments »
