Sherpa! awarded ‘Most Effective Search Marketing’ from Atlanta Interactive Marketing Association (AiMA)
By Matthew Krivanek on May 5th, 2008The results are in and Sherpa! has been awarded ‘Most Effective Search Marketing’ by the Atlanta Interactive Marketing Association (AiMA) for the AiMA Awards 2008. A panel of 21 judges from across the country, distinguished interactive thinkers from businesses and higher education institutions, evaluated finalists from each of the eight interactive categories.
AiMA selected Sherpa! as a finalist due to their exceptional client work that increased one client’s online sales an estimated $1 million in 2007 alone. The surge in online sales was largely due to increasing search engine traffic over 550%.
The search engine marketing campaign consisted of both search engine optimization (SEO) and pay per click (PPC). The campaigns were equally highly effective—SEO traffic cost less than 1 cent/visitor while pay per click conversions rates were upwards of 45%.
“We are honored that our search engine marketing work was considered by AiMA,” states David Felfoldi, Chief Experience Officer at Sherpa! Web Studios. “We are in excellent company with some of the best search engine and interactive marketing talent in the nation as other finalists.”
About Sherpa! Web Studios (sherpawebstudios.com)
Sherpa!—Atlanta’s leading digital experience marketing firm—strategically blends the freshest digital marketing with award-winning user experience and interface design. Their proven approach to web channel marketing improves online brand awareness, increases lead conversion, and promotes long-term relationships that generate sustainable value. Sherpa! serves both local and national clients as their trusted guide in planning, implementing, and measuring online initiatives, including Spanx, BuckheadLife Restaurants, Maxxis, and Siemens. Sherpa! offers online strategy, web usability testing and research, web interface and application design, web development, search engine marketing, and email marketing services. Visit SherpaWebStudios.com to learn how Sherpa! can improve the performance of your web initiative.
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[...] The lunch took place at BuckheadLife Restaurant Group’s Buckhead Diner, one of Felfoldi’s favorite Atlanta fine dining restaurants. (Tip: for the best culinary experience, get the home made potato chips with warm maytag blue cheese, share a blue plate special, save room for the white chocolate banana cream pie, and have an ambulance on call just in case). Naming his company after the Himalayan mountaineering guides – Sherpas – who form strong bonds with their rock-climbing charges, Felföldi’s organization recently won top search engine marketing honors from the Atlanta Interactive Marketing Association for its work with …. [...]