We are major media monkeys

By David Felfoldi on May 14th, 2008

Every day, Americans aged 18-24 spend over 8 hours every day consuming major media — TV (206 minutes), online (145 minutes), radio (116 minutes), newspaper (18 minutes), and magazines (15 minutes). As many of those this age do not have a job, that *is* a full time job!

Interestingly, the more education you have, the more time media you consume. The difference is the type. College grads consume 123 minutes/day online and 213 watching TV. Compare this with high school graduate’s 57 minutes/day online and 274 watching TV.

What does this mean for your major media advertising dollars?

daily major media use

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Filed under: Media, Uncategorized, Web Business

One Response to “We are major media monkeys”

  1. The Internet TV Revolution (still waiting for), on May 27th, 2008 at 9:56 am Said:

    [...] average American 18-24 year old consumes 8 hours/day of major media, nearly 3 and a half hours of which is from TV. When are we, as consumers, going to start being a [...]

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