Nielsen Media Research released some interesting data today that shows online usage of all age groups is increasing while other forms of media are decreasing. The information, sponsored by the Television Bureau of Advertising, found that TV continues to lose ground to internet usage for the 18-34 age demographic.
In January 2008, TVB [...]
Filed under: Media, Research, Web Business on May 13th, 2008 | No Comments »
Sherpa! strongly believes in supporting the Atlanta community. If you are looking to build future leaders and spread technology education, we want to support you.
We provided Atlanta-based Ron Clark Academy a gift-in-kind on their original interactive design.
We help Atlanta youth development Moving in the Spirit ongoing digital marketing consultation and services.
We [...]
Filed under: Web Business on May 12th, 2008 | No Comments »
One of our clients, Cbeyond, recently shared a success story with us. The internal team that worked on the recent Cbeyond PartnerAccess project received a prestigious internal team award for ” demonstrating operational excellence on a major initiative with significant impact to the company.”
And it was well deserved. Cbeyond PartnerAccess is Cbeyond’s [...]
Filed under: Announcements, Atlanta Web Design, Behind the Scenes, Information Architecture, Interface Design, Press Releases, User Experience, Web Business on May 7th, 2008 | No Comments »
A list of good email subject lines. What do all good email subject lines have in common?
Good email subject lines put the company name in the FROM name, not the subject line. Yes to a company name, no to an individual’s or marketing program. And if they don’t know your company name, [...]
Filed under: Email Marketing on May 6th, 2008 | No Comments »
The results are in and Sherpa! has been awarded ‘Most Effective Search Marketing’ by the Atlanta Interactive Marketing Association (AiMA) for the AiMA Awards 2008. A panel of 21 judges from across the country, distinguished interactive thinkers from businesses and higher education institutions, evaluated finalists from each of the eight interactive categories.
AiMA selected Sherpa! [...]
Filed under: Announcements, Search on May 5th, 2008 | 1 Comment »
But be careful what you then say yes to.
At least, that is how we see the rather recent change in TV subscriptions. The early adopters are announcing they are tired of “wasting” time and paying high cable bills. So, they are saying no to TV.
Before you begin to feel guilt about [...]
Filed under: Emerging Technology, Social Networking, Web Business on May 5th, 2008 | No Comments »
