Online Advertising Budgets Increase
By David Felfoldi on July 23rd, 2008While automotive advertising spending dropped 14% compared to the same period last year, online spending increased. Except for one channel: online marketing. Internet spending was up 57.9% last year.
Why does this matter? Automakers are the biggest advertisers in the US. General Motors, the fourth-largest, spent $535 million in Q1 2008 alone. So it stands to reason as go the automakers so goes others.
Online marketing offers something other marketing channels do not — an amazing level of measurement. And in an economy where purse strings are tight, it’s better to beat on a known return.
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Filed under: Marketing Strategy, Web Business
I absolutely agree with this statement. I had posted a similar article on this trend in my blog too. However, I help small and local businesses advertise online.
http://bizzblogs.weebly.com/1/post/2008/07/first-post.html