How to make Twitter work for your business

From pro-active conversationalist to behind-the-scenes research, there are several ways to make beneficial uses of Twitter. In the end, they all adhere to the goal of using Twitter to connect and communicate with customers and help solve their problems — that’s the true value of social media.
Twitter for Research
Twitter’s new search feature is a [...]

Should Your Business Consider Twitter?

Twitter is, at its core, a free tool for helping people connect and converse. Let’s break that down:
Twitter is free — the Twitter service and website is free (although the cell phone providers and third-party tools may charge additional fees). Within minutes you can set up an account on Twitter, create a profile [...]

What is Twitter?

What’s all the Twitter about Twitter?
Chances are you have heard the term “Twitter” in the last month or so. The term refers to the social networking website and service Twitter.com. In addition — and possibly in part — to increased celebrity use and TV News and national newspaper reports, Twitter.com grew 1382% year [...]

Sherpa! Guides Launch of Rinnai’s Consumer Website Revamp

Atlanta, GA (March 1, 2009) – Sherpa! Web Studios (Sherpa!), a leading Atlanta-based web design, marketing, and development firm, proudly announces the launch of a revamped consumer web site for Rinnai America Corporation (Rinnai). The new, streamlined web site provides customers a central, consistent online experience by consolidating information and tools previously housed on [...]