How many Facebook fanpages should my brand have?

A recurring question Sherpa! gets from clients is how to best present their brand on Facebook when they have multiple subbrands. For example — should they have a regional brand and global brand, or should they highlight one well-known product individually or group all the products together? Most recently, we had Buckhead Life Restaurant Group [...]

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Ron Clark Academy Can Vote However They Like

Check out Ron Clark Academy's "We Can Vote However We Like" video on Youtube. In less than a week, it has garnered half a million visits on YouTube and received interviews on CNN. the Sherpa! team had the fortune of working on the original (and current) Ron Clark Academy website. It may be 5 years [...]

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Atlanta Worst Traffic in US

Forbes handed one to Atlanta this week announcing Atlanta as the worst traffic in the country. They came to this conclusion after comparing 75 metros in terms of traffic delays, travel times, and infrastructure. Atlanta passed, er failed, with flying colors, besting LA and Washington DC. Here are some reasons why: Commuters spend 60 hours/year [...]

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