Fact: 44% of small businesses have a website and half spend less than 10% of their marketing budget online.
Fact: 82% of consumers and small business owners turn to search engines first for information about local companies.
The disparity of these two numbers are striking, but our “from the ground” perspective supports them. There is [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy on February 16th, 2009 | No Comments »
Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »
Cross-selling is the act of selling an additional item to a customer. During an online transaction, this could occur with an email follow-up or during the check-out process. Several times in planning meetings our clients, however, have questioned this practice. They have a reasonable concern — they fear that cross-selling [...]
Filed under: E-commerce on October 18th, 2007 | No Comments »
