How do you market to the Virtual Generation?

Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]

Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »

How to increase online sales — start cross-selling

Cross-selling is the act of selling an additional item to a customer. During an online transaction, this could occur with an email follow-up or during the check-out process. Several times in planning meetings our clients, however, have questioned this practice. They have a reasonable concern — they fear that cross-selling [...]

Filed under: E-commerce on October 18th, 2007 | No Comments »