Fact: 44% of small businesses have a website and half spend less than 10% of their marketing budget online.
Fact: 82% of consumers and small business owners turn to search engines first for information about local companies.
The disparity of these two numbers are striking, but our “from the ground” perspective supports them. There is [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy on February 16th, 2009 | No Comments »
A list of good email subject lines. What do all good email subject lines have in common?
Good email subject lines put the company name in the FROM name, not the subject line. Yes to a company name, no to an individual’s or marketing program. And if they don’t know your company name, [...]
Filed under: Email Marketing on May 6th, 2008 | No Comments »
Instead, try ILCU, Renkoo, Planypus, MyPunchBowl. Some are more glitzy and attractive, others are so circa 1998 that it is laughable. Let’s call this Web 1.0 Beta.
Evite
Evite is about an event dictator sending out an online invitation to a group of “friend’s” email addresses. Sure, the “friends” are allowed a [...]
Filed under: Email Marketing, Social Networking, Web Business on February 1st, 2008 | 2 Comments »
Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »
