Good Email Subject Lines

A list of good email subject lines. What do all good email subject lines have in common?

Good email subject lines put the company name in the FROM name, not the subject line. Yes to a company name, no to an individual’s or marketing program. And if they don’t know your company name, [...]

Evite needs to go away.

Instead, try ILCU, Renkoo, Planypus, MyPunchBowl. Some are more glitzy and attractive, others are so circa 1998 that it is laughable. Let’s call this Web 1.0 Beta.
Evite
Evite is about an event dictator sending out an online invitation to a group of “friend’s” email addresses. Sure, the “friends” are allowed a [...]

How do you market to the Virtual Generation?

Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]