Skills that the current generation doesn’t have (or need)

SEOMOZ posted an interesting article about things that the current generation of kids (25 and under) probably have no clue about. Their full list, including commentary, can be found here, but here are some gems we liked (with our own comments).

Looking up Facts in an Encyclopedia or Dictionary – the “pedia” [...]

Super Tuesday shows effective use of Twitter

At Sherpa! we often argue the merits of various web marketing tactics, particularly social media — twitter, second life, facebook. Today we stumbled upon the Twitter and Twittervision Google Mash-up.
On the left side of the screen you saw the candidates and received real-time results of their % for each state. You [...]

The Year of E-Paper

First there was Kindle, Amazon’s eReader. Now we have Readius — a mobile phone/eReader hybrid.
The difference, and it’s a mighty one, is that Readius uses ePaper’s inherent ability to fold and bend to expand out to 5 full inches of display. That’s quite a 43% increase from one of the largest [...]

Kindle: The First User Experience Analysis

Earlier this week Amazon released Kindle. Within minutes, the web was filled with reviews, mostly negative. Frankly, we don’t care about those reviews, mainly because most of them are from people who have never used one. More importantly, we don’t care about reviews. A review is simply one’s person opinion, and [...]

Top 5 Work/Life Productivity Tools

I’m a fan of gadgets and web apps but only those that make my life easier. Email is a great tool, but as we have seen with information overload, in immature hands it can cause unneeded stress.
Here are some great tools that will make put your work/life back on balance.

Problem [...]

Why you should second-guess Second Life

There is a lot of buzz about Second Life in the social media marketing circle. What is Second Life? Depends who you ask, but we see companies perceiving it as a virtual mall serving the computer-savvy.
SF-based creators Linden Research, Inc (or Linden Labs) debuted the metaverse four years ago, but [...]

iPhone’s beauty makes reviewers forgiving of serious flaws

We labeled 2007 the Year of Multi-touch and a big part of that is the iPhone release this June 29th.
The New York Times has an excellent review of it today, and it brings up several points regarding the clear benefits of UI “beauty” and a positive user experience.
What’s sweet about the [...]

2007 Year of Multi-touch

Microsoft recently announced the release of their $10,000 behemoth Surface. The release of the iPhone is just a week away. And this past week Microsoft Research Cambridge’s Steve Hodges has taken multi-touch interface and applied it to a laptop. But you haven’t hear the last about this year’s buzzword [...]

Marketing to a new type of consumer

As you develop your marketing strategy aiming at the coveted 25-35 year old generation consider this description of a typical generation y’er as stated in BusinessWeek
Consider Brazilian Fabricio Zuardi, 27. He grew up 180 miles from São Paulo and found a job via the Web with Silicon Valley tech startup Ning Inc. Zuardi now lives [...]

Wii for your granny

I’ve often been caught saying that I can’t wait until I’m older, and not for all that mad-money I’ll be raking in from my social security checks. No, I can’t wait until then because I can only imagine how great video gaming will be. Oh how I love me some engrossing video games. [...]