Search engine optimization puts the focus on the engine over the user of the engine — humans. You know, you and me.
Search engine optimization improves your rankings. Search optimization improves your rankings of terms people use to find your product/service.
Search engine optimization increases your web traffic. Search optimization increases your web traffic [...]
Filed under: Marketing Strategy, SEM, SEO, Search, User Experience on April 9th, 2009 | No Comments »
From pro-active conversationalist to behind-the-scenes research, there are several ways to make beneficial uses of Twitter. In the end, they all adhere to the goal of using Twitter to connect and communicate with customers and help solve their problems — that’s the true value of social media.
Twitter for Research
Twitter’s new search feature is a [...]
Filed under: Marketing Strategy, Social Networking, Twitter on March 26th, 2009 | 2 Comments »
Twitter is, at its core, a free tool for helping people connect and converse. Let’s break that down:
Twitter is free — the Twitter service and website is free (although the cell phone providers and third-party tools may charge additional fees). Within minutes you can set up an account on Twitter, create a profile [...]
Filed under: Marketing Strategy, Social Networking, Twitter on March 25th, 2009 | No Comments »
Fact: 44% of small businesses have a website and half spend less than 10% of their marketing budget online.
Fact: 82% of consumers and small business owners turn to search engines first for information about local companies.
The disparity of these two numbers are striking, but our “from the ground” perspective supports them. There is [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy on February 16th, 2009 | No Comments »
The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising?
According to ClickZ, a total of $7.97 million was spent on Web ads in ‘08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his [...]
Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »
MarketingProfs.com had a fantastic article on how to market to digital natives. These digital natives can be youths who were raised with these new communication mediums to web workers who are immersed in the various technologies and tools.
The article links to this great analysis of how digital natives think differently from others. [...]
Filed under: Emerging Technology, Marketing Strategy, Research, Social Media, Usability, Web Business on November 4th, 2008 | No Comments »
A competitor to Google has entered the stage. The new entrant is Cuil (pronounced COOL). As their press release states,
Cuil provides organized and relevant results based on Web page content analysis. The search engine goes beyond today’s search techniques of link analysis and traffic ranking to analyze the context of each page [...]
Filed under: Emerging Technology, Interface Design, Marketing Strategy, Pay Per Click, SEM, SEO, Search, Web Business on July 29th, 2008 | No Comments »
While automotive advertising spending dropped 14% compared to the same period last year, online spending increased. Except for one channel: online marketing. Internet spending was up 57.9% last year.
Why does this matter? Automakers are the biggest advertisers in the US. General Motors, the fourth-largest, spent $535 million in Q1 2008 alone. So [...]
Filed under: Marketing Strategy, Web Business on July 23rd, 2008 | 1 Comment »
Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because [...]
Filed under: Emerging Technology, Marketing Strategy, SEM, SEO, Social Media, Uncategorized, Web Business on June 26th, 2008 | No Comments »
Atlanta, GA – (June 21, 2008) – Sherpa! Web Studios, Atlanta’s leading digital experience marketing firm (sherpawebstudios.com), proudly announces the launch of Cbeyond® PartnerAccess — the new website portal for Cbeyond’s partners and resellers.
Cbeyond PartnerAccess (cbeyondpartners.net) enables partners to maximize their partnership with Cbeyond by more effectively managing their customer accounts. Partners can use [...]
Filed under: Accessibility, Announcements, Atlanta Web Design, Behind the Scenes, Information Architecture, Interface Design, Marketing Strategy, Press Releases, User Experience, Web Business, Web Design on June 22nd, 2008 | No Comments »
