The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising?
According to ClickZ, a total of $7.97 million was spent on Web ads in ‘08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his [...]
Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »
MarketingProfs.com had a fantastic article on how to market to digital natives. These digital natives can be youths who were raised with these new communication mediums to web workers who are immersed in the various technologies and tools.
The article links to this great analysis of how digital natives think differently from others. [...]
Filed under: Emerging Technology, Marketing Strategy, Research, Social Media, Usability, Web Business on November 4th, 2008 | No Comments »
A competitor to Google has entered the stage. The new entrant is Cuil (pronounced COOL). As their press release states,
Cuil provides organized and relevant results based on Web page content analysis. The search engine goes beyond today’s search techniques of link analysis and traffic ranking to analyze the context of each page [...]
Filed under: Emerging Technology, Interface Design, Marketing Strategy, Pay Per Click, SEM, SEO, Search, Web Business on July 29th, 2008 | No Comments »
While automotive advertising spending dropped 14% compared to the same period last year, online spending increased. Except for one channel: online marketing. Internet spending was up 57.9% last year.
Why does this matter? Automakers are the biggest advertisers in the US. General Motors, the fourth-largest, spent $535 million in Q1 2008 alone. So [...]
Filed under: Marketing Strategy, Web Business on July 23rd, 2008 | 1 Comment »
Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because [...]
Filed under: Emerging Technology, Marketing Strategy, SEM, SEO, Social Media, Uncategorized, Web Business on June 26th, 2008 | No Comments »
Atlanta, GA – (June 21, 2008) – Sherpa! Web Studios, Atlanta’s leading digital experience marketing firm (sherpawebstudios.com), proudly announces the launch of Cbeyond® PartnerAccess — the new website portal for Cbeyond’s partners and resellers.
Cbeyond PartnerAccess (cbeyondpartners.net) enables partners to maximize their partnership with Cbeyond by more effectively managing their customer accounts. Partners can use [...]
Filed under: Accessibility, Announcements, Atlanta Web Design, Behind the Scenes, Information Architecture, Interface Design, Marketing Strategy, Press Releases, User Experience, Web Business, Web Design on June 22nd, 2008 | No Comments »
First, accept that web design is not what your client is seeking. They are not looking for something that is browser-compliant, Flashy, red/green/blue or any color of the spectrum, simple or complex, or coded in xHTML or according to web standards.
Rather, a client is seeking a solution to their problem. As [...]
Filed under: Atlanta Web Design, Marketing Strategy, Web Business on June 6th, 2008 | No Comments »
Finding the right advertising/marketing medium for your business can be tricky. Thankfully, all marketing campaigns can be measured the same. If you spent $10,000 to market your product and received $20,000 in revenue, you are doing good and should continue the marketing campaign. However, if you only netted $5,000 in sales, you [...]
Filed under: Marketing Strategy, SEO on April 21st, 2008 | No Comments »
I was talking to a colleague about how SEO vs. PPC is like buy vs. rent and they found it a very apt metaphor. So, let’s extend it a bit more.
Not only is search engine marketing (SEO) similar to buying in that you gain equity over time, but also in that you are [...]
Filed under: Marketing Strategy, SEO, Search, Social Media, Web Business on April 16th, 2008 | No Comments »
Often clients ask Sherpa! what is the better — search engine optimization or pay per click? And the not-so-surprising answer: depends.
But let’s think of in a way that more of us can relate. Let’s compare it to buying or renting a home.
We find that search engine optimization (SEO) is like buying a [...]
Filed under: Marketing Strategy, SEO on March 25th, 2008 | 1 Comment »
