Delta rebranding focuses on “new experience”
Emerging from Chapter 11 bankruptcy, Delta recently announced their new re-branding. An article in adweek quotes Delta as saying the new campaign heralds a “new era, introducing an updated, boldly modern corporate brand and showcasing a reinvigorated customer experience.” Let’s start with the first change — a new logo. Old New Citgo Ok, maybe it’s [...]
Filed under: Print Media, User Experience, Web Design on May 9th, 2007 | No Comments »
