The Power of Beauty: Making Users More Forgiving of Websites

Did you ever notice how your car seems to perform better after a wash and polish? Or perhaps a sub-par dinner tastes better if the service and presentation is top notch? It seems that when something is presented in an attractive manner humans tend to believe it performs, looks and tastes better.
In fact, Donald A. [...]

Should you outsource or in-house search engine marketing

By now, your company has probably discussed some type of search engine marketing (SEM) initiative. You are not alone. SEM has become increasingly important to all who look to do business and use the Web as a marketing tool. According to the Search Engine Marketing Professional Organization (SEMPO) the SEM market is over $10 billion [...]

How Companies Can Harness the Power of Blogs

Seventy-three percent of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. Simply stated, blogging is a phenomenon that can no longer be ignored by today’s competitive companies.