While content strategy has been buzzed about for years in digital marketing circles, 2012 has heard it increase to a roar. More companies are answering customer demand for meaningful, dynamic, and interactive content by incorporating their message into a larger story, as well as current events and the related interests of their target audiences. Thought [...]
Filed under: facebook, Marketing Strategy, Published Articles, Search Engines, Social Media, Social Networking, Twitter, User Experience on January 24th, 2012 | No Comments »
Did you ever notice how your car seems to perform better after a wash and polish? Or perhaps a sub-par dinner tastes better if the service and presentation is top notch? It seems that when something is presented in an attractive manner humans tend to believe it performs, looks and tastes better. In fact, Donald [...]
Filed under: Marketing Strategy, Published Articles, Web Business, Web Design on August 2nd, 2007 | No Comments »
By now, your company has probably discussed some type of search engine marketing (SEM) initiative. You are not alone. SEM has become increasingly important to all who look to do business and use the Web as a marketing tool. According to the Search Engine Marketing Professional Organization (SEMPO) the SEM market is over $10 billion [...]
Filed under: Marketing Strategy, Published Articles, SEO, Web Analytics, Web Business on August 2nd, 2007 | No Comments »
Seventy-three percent of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. Simply stated, blogging is a phenomenon that can no longer be ignored by today’s competitive companies.
Filed under: Published Articles, Social Media, Viral Marketing on February 7th, 2007 | 1 Comment »
