The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising?
According to ClickZ, a total of $7.97 million was spent on Web ads in ‘08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his [...]
Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »
Imagine being able to move objects with only your thoughts. Simply thinking a thought, and then an object does your bidding. For many humans struck with paralysis such as Lou Gehrig Disease or Locked In Syndrome, this isn’t only a sci-fi pipe dream, but a much hoped reality.
Now it is a reality. [...]
Filed under: Accessibility, Emerging Technology, Interface Design, Research, Usability on November 5th, 2008 | No Comments »
MarketingProfs.com had a fantastic article on how to market to digital natives. These digital natives can be youths who were raised with these new communication mediums to web workers who are immersed in the various technologies and tools.
The article links to this great analysis of how digital natives think differently from others. [...]
Filed under: Emerging Technology, Marketing Strategy, Research, Social Media, Usability, Web Business on November 4th, 2008 | No Comments »
Nielsen Media Research released some interesting data today that shows online usage of all age groups is increasing while other forms of media are decreasing. The information, sponsored by the Television Bureau of Advertising, found that TV continues to lose ground to internet usage for the 18-34 age demographic.
In January 2008, TVB [...]
Filed under: Media, Research, Web Business on May 13th, 2008 | No Comments »
The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website?
Judges from the Web Marketing Association WebAwards have stated their opinion on the matter: Obama wins [...]
Filed under: Behind the Scenes, Media, Research, Social Media, Social Networking, Usability, User Experience, Web Business on April 17th, 2008 | No Comments »
While on the netflix website, we couldn’t help but notice that so many of the movies had a 4 (”really like it”) or 5 (”loved it”) stars. While we are not expecting something amazing likenormal distribution according to the central limit theorem, we have to wonder why such consistently positive reviews? [...]
Filed under: Research, Uncategorized, Web Analytics, Web Business on November 20th, 2007 | No Comments »
