Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are as follows: Predictive Typing: As you type, a prediction is made of what you are seeking. Instant Results: As you type, the results appear. Every new character updates the search results [...]
Filed under: Emerging Technology, Pay Per Click, Search, Search Engines, SEM, SEO, Uncategorized on September 10th, 2010 | No Comments »
Search engine optimization puts the focus on the engine over the user of the engine — humans. You know, you and me. Search engine optimization improves your rankings. Search optimization improves your rankings of terms people use to find your product/service. Search engine optimization increases your web traffic. Search optimization increases your web traffic by [...]
Filed under: Marketing Strategy, Search, SEM, SEO, User Experience on April 9th, 2009 | No Comments »
The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising? According to ClickZ, a total of $7.97 million was spent on Web ads in ’08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his campaign, only a [...]
Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »
A competitor to Google has entered the stage. The new entrant is Cuil (pronounced COOL). As their press release states, Cuil provides organized and relevant results based on Web page content analysis. The search engine goes beyond today’s search techniques of link analysis and traffic ranking to analyze the context of each page and the [...]
Filed under: Emerging Technology, Interface Design, Marketing Strategy, Pay Per Click, Search, SEM, SEO, Web Business on July 29th, 2008 | No Comments »
After years of the rather defined rule that use of Fash equates to search engine optimization death, Google has figured out how to crawl flash content. Sorta. Mostly. Not really. How Google Crawls Flash The technologist in me asks: how did they do this? Apparently, Google (and Yahoo) had a little help from Adobe. “Adobe [...]
Filed under: Emerging Technology, Interface Design, SEM, SEO, Web Business on July 1st, 2008 | 1 Comment »
Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because of high gas prices, [...]
Filed under: Emerging Technology, Marketing Strategy, SEM, SEO, Social Media, Uncategorized, Web Business on June 26th, 2008 | No Comments »
Trying to persuade someone of the benefits of SEM is like trying to have a “you need a website” conversation. At this point in the game, the benefits of SEM are rather clear. If the prospect doesn’t get it, point them to an article online and/or move on. What a prospective company needs is someone [...]
Filed under: Pay Per Click, SEM, SEO, Web Business on May 22nd, 2008 | No Comments »
Clients ask us what are the most important factors in top SEO rankings. The truth is there are over 200 or so SEO factors. They run the gamut from most important (keyword use in title tag) to least important (keyword use in meta description/keywords). Here are the top on-page SEO factors to improve your rankings. [...]
Filed under: Behind the Scenes, SEO on May 21st, 2008 | No Comments »
Sherpa! Web Studios has been selected as a finalist for the ‘Most Effective Search Marketing’ category by the Atlanta Interactive Marketing Association (AiMA). AiMA selected Sherpa! as a finalist due to their exceptional client work that increased one client’s online sales an estimated $1 million in 2007 alone. The surge in online sales was largely [...]
Filed under: Atlanta Web Design, Press Releases, SEO on April 28th, 2008 | No Comments »
Google’s greatness has become quotidian for those in the industry. Thankfully, we have clients who haven’t been drinking the kool-aid (or at least as much). They ask us the questions we sometimes forget to ask. One is “Why is Google worth so much?” Let’s put things into context: on a global valuation, Google is currently [...]
Filed under: Search, SEO, Web Business on April 21st, 2008 | No Comments »
