The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising?
According to ClickZ, a total of $7.97 million was spent on Web ads in ‘08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his [...]
Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »
A competitor to Google has entered the stage. The new entrant is Cuil (pronounced COOL). As their press release states,
Cuil provides organized and relevant results based on Web page content analysis. The search engine goes beyond today’s search techniques of link analysis and traffic ranking to analyze the context of each page [...]
Filed under: Emerging Technology, Interface Design, Marketing Strategy, Pay Per Click, SEM, SEO, Search, Web Business on July 29th, 2008 | No Comments »
After years of the rather defined rule that use of Fash equates to search engine optimization death, Google has figured out how to crawl flash content. Sorta. Mostly. Not really.
How Google Crawls Flash
The technologist in me asks: how did they do this? Apparently, Google (and Yahoo) had a little [...]
Filed under: Emerging Technology, Interface Design, SEM, SEO, Web Business on July 1st, 2008 | 1 Comment »
Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because [...]
Filed under: Emerging Technology, Marketing Strategy, SEM, SEO, Social Media, Uncategorized, Web Business on June 26th, 2008 | No Comments »
Trying to persuade someone of the benefits of SEM is like trying to have a “you need a website” conversation. At this point in the game, the benefits of SEM are rather clear. If the prospect doesn’t get it, point them to an article online and/or move on.
What a prospective [...]
Filed under: Pay Per Click, SEM, SEO, Web Business on May 22nd, 2008 | No Comments »
Clients ask us what are the most important factors in top SEO rankings. The truth is there are over 200 or so SEO factors. They run the gamut from most important (keyword use in title tag) to least important (keyword use in meta description/keywords).
Here are the top on-page SEO factors to [...]
Filed under: Behind the Scenes, SEO on May 21st, 2008 | No Comments »
Sherpa! Web Studios has been selected as a finalist for the ‘Most Effective Search Marketing’ category by the Atlanta Interactive Marketing Association (AiMA).
AiMA selected Sherpa! as a finalist due to their exceptional client work that increased one client’s online sales an estimated $1 million in 2007 alone. The surge in online sales was [...]
Filed under: Atlanta Web Design, Press Releases, SEO on April 28th, 2008 | No Comments »
Google’s greatness has become quotidian for those in the industry. Thankfully, we have clients who haven’t been drinking the kool-aid (or at least as much). They ask us the questions we sometimes forget to ask. One is “Why is Google worth so much?”
Let’s put things into context: on a global valuation, [...]
Filed under: SEO, Search, Web Business on April 21st, 2008 | No Comments »
Finding the right advertising/marketing medium for your business can be tricky. Thankfully, all marketing campaigns can be measured the same. If you spent $10,000 to market your product and received $20,000 in revenue, you are doing good and should continue the marketing campaign. However, if you only netted $5,000 in sales, you [...]
Filed under: Marketing Strategy, SEO on April 21st, 2008 | No Comments »
Here are some ways to measure the value of search engine optimization.
Cost of Visitor: cost of SEO / # of visitors
If your site receives 100k visitors across a year, and you spent $36k on your SEO during that time, your Cost of Visitor is 36 cents. Meaning, it costs 36 cents to [...]
Filed under: SEO, Web Business on April 18th, 2008 | No Comments »
