Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are as follows: Predictive Typing: As you type, a prediction is made of what you are seeking. Instant Results: As you type, the results appear. Every new character updates the search results [...]
Filed under: Emerging Technology, Pay Per Click, Search, Search Engines, SEM, SEO, Uncategorized on September 10th, 2010 | No Comments »
Search engine optimization puts the focus on the engine over the user of the engine — humans. You know, you and me. Search engine optimization improves your rankings. Search optimization improves your rankings of terms people use to find your product/service. Search engine optimization increases your web traffic. Search optimization increases your web traffic by [...]
Filed under: Marketing Strategy, Search, SEM, SEO, User Experience on April 9th, 2009 | No Comments »
What Google once did for search, they are now trying to do for browsers. Early this week Google released Chrome, its new standards-compliant web browser. Here I offer a review of Chrome, looking at performance, user interface, and technology advancements. But first — What It All Means. Google Chrome Review: The Big Picture You’ve heard [...]
Filed under: Reviews, Search, User Experience, Web Business on September 3rd, 2008 | 1 Comment »
A competitor to Google has entered the stage. The new entrant is Cuil (pronounced COOL). As their press release states, Cuil provides organized and relevant results based on Web page content analysis. The search engine goes beyond today’s search techniques of link analysis and traffic ranking to analyze the context of each page and the [...]
Filed under: Emerging Technology, Interface Design, Marketing Strategy, Pay Per Click, Search, SEM, SEO, Web Business on July 29th, 2008 | No Comments »
The results are in and Sherpa! has been awarded ‘Most Effective Search Marketing’ by the Atlanta Interactive Marketing Association (AiMA) for the AiMA Awards 2008. A panel of 21 judges from across the country, distinguished interactive thinkers from businesses and higher education institutions, evaluated finalists from each of the eight interactive categories. AiMA selected Sherpa! [...]
Filed under: Announcements, Search on May 5th, 2008 | 1 Comment »
Google’s greatness has become quotidian for those in the industry. Thankfully, we have clients who haven’t been drinking the kool-aid (or at least as much). They ask us the questions we sometimes forget to ask. One is “Why is Google worth so much?” Let’s put things into context: on a global valuation, Google is currently [...]
Filed under: Search, SEO, Web Business on April 21st, 2008 | No Comments »
I was talking to a colleague about how SEO vs. PPC is like buy vs. rent and they found it a very apt metaphor. So, let’s extend it a bit more. Not only is search engine marketing (SEO) similar to buying in that you gain equity over time, but also in that you are “owning” [...]
Filed under: Marketing Strategy, Search, SEO, Social Media, Web Business on April 16th, 2008 | No Comments »
