Sherpa! Web Studios has appointed Alan Williams as its Digital Communications Strategist to spearhead communications and content development tactics across its expanding portfolio of rapidly growing clients. The addition of Williams is central to Sherpa!’s digital mission to increase, nurture, and convert opportunities with targeted communications and thought leadership, the new frontier for search marketing and social media. [...]
Filed under: Announcements, Atlanta Web Design, Email Marketing, Marketing Strategy, Media, Social Media on January 24th, 2012 | No Comments »
While content strategy has been buzzed about for years in digital marketing circles, 2012 has heard it increase to a roar. More companies are answering customer demand for meaningful, dynamic, and interactive content by incorporating their message into a larger story, as well as current events and the related interests of their target audiences. Thought [...]
Filed under: facebook, Marketing Strategy, Published Articles, Search Engines, Social Media, Social Networking, Twitter, User Experience on January 24th, 2012 | No Comments »
Looking at the meteoric growth of Facebook, one could assume that Facebook will continue to grow as the largest social network property. Consider the following stats since Facebook was first launched 7 years ago, in February 2004, from the Harvard dorm of Mark Zuckerberg, Dustin Moskovitz, Chris Hughes and Eduardo Saverin. Facebook reached 100 million [...]
Filed under: facebook, Social Media, Social Networking on March 9th, 2011 | No Comments »
The first social networks — online properties where people could chat and share information — were the bullentin board systems, or BBSs, in 1978. And what was one thing that these social network pioneers shared? Web browsers. In 1993, the first the first web-based social network was released in the form of Geocities. The web [...]
Filed under: facebook, Social Media, Social Networking on March 2nd, 2011 | No Comments »
If you are reading this post, chances are you also have a Facebook account. That’s because nearly 3/4 of all Internet users in the U.S. have an account on the social network behemoth. But, that’s small potatoes when you consider that 10% of the world’s population is on Facebook. Think about that for a moment [...]
Filed under: facebook, Marketing Strategy, Social Media, Social Networking on February 23rd, 2011 | No Comments »
You know all those Facebook fans you have so carefully attracted over the past few months? Chances are they are “unliking” your fanpage in droves. Roughly half of Facebook’s users have “unliked” a fanpage according to ExactTarget’s “The Social Breakup” study. What’s worse, that harrowing number includes only the fans that go to the brand’s [...]
Filed under: Best Practices, facebook, Social Media, Social Networking, Uncategorized on February 15th, 2011 | No Comments »
Facebook is offering Fanpage admins to option to upgrade the layout and feature-set of their fanpages. The new lay-out unifies the UI for Facebook, bringing Fanpages inline with the layout of personal profile pages. Photos on Top The most noticeable difference is that photos are not visible at the top of the page. While this [...]
Filed under: facebook, New Features, Social Media, Social Networking on February 10th, 2011 | 1 Comment »
There are two types of updates that can be sent to your Facebook fanpage fans — “Send an Update”, and “Share Status”. Send an Update: when you Send an Update, you are sending the user a message to their inbox. Actually, it goes into an inbox subfolder called Updates (see image). Your fan will never [...]
Filed under: facebook, Marketing Strategy, Social Media, Social Networking, Viral Marketing on September 9th, 2010 | No Comments »
A recurring question Sherpa! gets from clients is how to best present their brand on Facebook when they have multiple subbrands. For example — should they have a regional brand and global brand, or should they highlight one well-known product individually or group all the products together? Most recently, we had Buckhead Life Restaurant Group [...]
Filed under: Atlanta, Behind the Scenes, Best Practices, facebook, Social Media on September 7th, 2010 | No Comments »
Facebook recently released the “Like” feature. In the past for each item in your needs feed you could select several options via some text links at the bottom of the news item — “Comment” and “Share”. Now, they are adding “Like” to the list. When you select “Like”, your profile news feed will update with [...]
Filed under: Emerging Technology, Social Media, Social Networking, Web Business on February 11th, 2009 | No Comments »
