Facebook recently released the “Like” feature. In the past for each item in your needs feed you could select several options via some text links at the bottom of the news item — “Comment” and “Share”. Now, they are adding “Like” to the list.
When you select “Like”, your profile news feed will update with [...]
Filed under: Emerging Technology, Social Media, Social Networking, Web Business on February 11th, 2009 | No Comments »
The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising?
According to ClickZ, a total of $7.97 million was spent on Web ads in ‘08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his [...]
Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »
MarketingProfs.com had a fantastic article on how to market to digital natives. These digital natives can be youths who were raised with these new communication mediums to web workers who are immersed in the various technologies and tools.
The article links to this great analysis of how digital natives think differently from others. [...]
Filed under: Emerging Technology, Marketing Strategy, Research, Social Media, Usability, Web Business on November 4th, 2008 | No Comments »
Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because [...]
Filed under: Emerging Technology, Marketing Strategy, SEM, SEO, Social Media, Uncategorized, Web Business on June 26th, 2008 | No Comments »
You want to know how to use YouTube to catapult your brand? Watch how Weezer does it. They released their most recent video (on YouTube, of course). The entire video alludes to 24 of the most famous YouTube viral videos, with cameos by many of the viral video stars. The [...]
Filed under: Social Media, Social Networking on May 27th, 2008 | No Comments »
According to Forrester Research, social networks are still not followed by the majority of online users (52%). And *of the active participants*, more than half are only spectators. That leaves few people as “creators”, “critics”, “collectors”, and “joiners”.
On social networks liked LinkedIn, it is the “creators”, “critics”, and “collectors” that are making the [...]
Filed under: Social Media, Social Networking, Web Business on April 29th, 2008 | No Comments »
The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website?
Judges from the Web Marketing Association WebAwards have stated their opinion on the matter: Obama wins [...]
Filed under: Behind the Scenes, Media, Research, Social Media, Social Networking, Usability, User Experience, Web Business on April 17th, 2008 | No Comments »
I was talking to a colleague about how SEO vs. PPC is like buy vs. rent and they found it a very apt metaphor. So, let’s extend it a bit more.
Not only is search engine marketing (SEO) similar to buying in that you gain equity over time, but also in that you are [...]
Filed under: Marketing Strategy, SEO, Search, Social Media, Web Business on April 16th, 2008 | No Comments »
At Sherpa! we often argue the merits of various web marketing tactics, particularly social media — twitter, second life, facebook. Today we stumbled upon the Twitter and Twittervision Google Mash-up.
On the left side of the screen you saw the candidates and received real-time results of their % for each state. You [...]
Filed under: Emerging Technology, Mobile, Social Media, Web Business on February 5th, 2008 | 2 Comments »
Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »
