Facebook is offering Fanpage admins to option to upgrade the layout and feature-set of their fanpages. The new lay-out unifies the UI for Facebook, bringing Fanpages inline with the layout of personal profile pages. Photos on Top The most noticeable difference is that photos are not visible at the top of the page. While this [...]
Filed under: facebook, New Features, Social Media, Social Networking on February 10th, 2011 | 2 Comments »
There are two types of updates that can be sent to your Facebook fanpage fans — “Send an Update”, and “Share Status”. Send an Update: when you Send an Update, you are sending the user a message to their inbox. Actually, it goes into an inbox subfolder called Updates (see image). Your fan will never [...]
Filed under: facebook, Marketing Strategy, Social Media, Social Networking, Viral Marketing on September 9th, 2010 | No Comments »
A recurring question Sherpa! gets from clients is how to best present their brand on Facebook when they have multiple subbrands. For example — should they have a regional brand and global brand, or should they highlight one well-known product individually or group all the products together? Most recently, we had Buckhead Life Restaurant Group [...]
Filed under: Atlanta, Behind the Scenes, Best Practices, facebook, Social Media on September 7th, 2010 | No Comments »
Facebook recently released the “Like” feature. In the past for each item in your needs feed you could select several options via some text links at the bottom of the news item — “Comment” and “Share”. Now, they are adding “Like” to the list. When you select “Like”, your profile news feed will update with [...]
Filed under: Emerging Technology, Social Media, Social Networking, Web Business on February 11th, 2009 | 1 Comment »
The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising? According to ClickZ, a total of $7.97 million was spent on Web ads in ’08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his campaign, only a [...]
Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »
MarketingProfs.com had a fantastic article on how to market to digital natives. These digital natives can be youths who were raised with these new communication mediums to web workers who are immersed in the various technologies and tools. The article links to this great analysis of how digital natives think differently from others. The presentation [...]
Filed under: Emerging Technology, Marketing Strategy, Research, Social Media, Usability, Web Business on November 4th, 2008 | No Comments »
Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because of high gas prices, [...]
Filed under: Emerging Technology, Marketing Strategy, SEM, SEO, Social Media, Uncategorized, Web Business on June 26th, 2008 | No Comments »
You want to know how to use YouTube to catapult your brand? Watch how Weezer does it. They released their most recent video (on YouTube, of course). The entire video alludes to 24 of the most famous YouTube viral videos, with cameos by many of the viral video stars. The views? 3.3 million and counting. [...]
Filed under: Social Media, Social Networking on May 27th, 2008 | No Comments »
According to Forrester Research, social networks are still not followed by the majority of online users (52%). And *of the active participants*, more than half are only spectators. That leaves few people as “creators”, “critics”, “collectors”, and “joiners”. On social networks liked LinkedIn, it is the “creators”, “critics”, and “collectors” that are making the most [...]
Filed under: Social Media, Social Networking, Web Business on April 29th, 2008 | No Comments »
The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website? Judges from the Web Marketing Association WebAwards have stated their opinion on the matter: Obama wins in all [...]
Filed under: Behind the Scenes, Media, Research, Social Media, Social Networking, Usability, User Experience, Web Business on April 17th, 2008 | No Comments »
