From pro-active conversationalist to behind-the-scenes research, there are several ways to make beneficial uses of Twitter. In the end, they all adhere to the goal of using Twitter to connect and communicate with customers and help solve their problems — that’s the true value of social media.
Twitter for Research
Twitter’s new search feature is a [...]
Filed under: Marketing Strategy, Social Networking, Twitter on March 26th, 2009 | 2 Comments »
Twitter is, at its core, a free tool for helping people connect and converse. Let’s break that down:
Twitter is free — the Twitter service and website is free (although the cell phone providers and third-party tools may charge additional fees). Within minutes you can set up an account on Twitter, create a profile [...]
Filed under: Marketing Strategy, Social Networking, Twitter on March 25th, 2009 | No Comments »
What’s all the Twitter about Twitter?
Chances are you have heard the term “Twitter” in the last month or so. The term refers to the social networking website and service Twitter.com. In addition — and possibly in part — to increased celebrity use and TV News and national newspaper reports, Twitter.com grew 1382% year [...]
Filed under: Social Networking, Twitter on March 24th, 2009 | No Comments »
Facebook recently released the “Like” feature. In the past for each item in your needs feed you could select several options via some text links at the bottom of the news item — “Comment” and “Share”. Now, they are adding “Like” to the list.
When you select “Like”, your profile news feed will update with [...]
Filed under: Emerging Technology, Social Media, Social Networking, Web Business on February 11th, 2009 | No Comments »
Facebook’s growth has begun decelerating. In April 2008 Facebook traffic declined 10%, dropping from 24.9M to 22.4M unique visits. Furthermore, year over year growth declined from 98% to 56%. During this same time, LinkedIn jumped 361%, propelling it to the 4th largest social network destination.
Trouble is brewing for Facebook, [...]
Filed under: Emerging Technology, Social Networking, Web Business on May 30th, 2008 | No Comments »
You want to know how to use YouTube to catapult your brand? Watch how Weezer does it. They released their most recent video (on YouTube, of course). The entire video alludes to 24 of the most famous YouTube viral videos, with cameos by many of the viral video stars. The [...]
Filed under: Social Media, Social Networking on May 27th, 2008 | No Comments »
But be careful what you then say yes to.
At least, that is how we see the rather recent change in TV subscriptions. The early adopters are announcing they are tired of “wasting” time and paying high cable bills. So, they are saying no to TV.
Before you begin to feel guilt about [...]
Filed under: Emerging Technology, Social Networking, Web Business on May 5th, 2008 | No Comments »
According to Forrester Research, social networks are still not followed by the majority of online users (52%). And *of the active participants*, more than half are only spectators. That leaves few people as “creators”, “critics”, “collectors”, and “joiners”.
On social networks liked LinkedIn, it is the “creators”, “critics”, and “collectors” that are making the [...]
Filed under: Social Media, Social Networking, Web Business on April 29th, 2008 | No Comments »
The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website?
Judges from the Web Marketing Association WebAwards have stated their opinion on the matter: Obama wins [...]
Filed under: Behind the Scenes, Media, Research, Social Media, Social Networking, Usability, User Experience, Web Business on April 17th, 2008 | No Comments »
Instead, try ILCU, Renkoo, Planypus, MyPunchBowl. Some are more glitzy and attractive, others are so circa 1998 that it is laughable. Let’s call this Web 1.0 Beta.
Evite
Evite is about an event dictator sending out an online invitation to a group of “friend’s” email addresses. Sure, the “friends” are allowed a [...]
Filed under: Email Marketing, Social Networking, Web Business on February 1st, 2008 | 2 Comments »
