Facebook’s growth has begun decelerating. In April 2008 Facebook traffic declined 10%, dropping from 24.9M to 22.4M unique visits. Furthermore, year over year growth declined from 98% to 56%. During this same time, LinkedIn jumped 361%, propelling it to the 4th largest social network destination.
Trouble is brewing for Facebook, [...]
Filed under: Emerging Technology, Social Networking, Web Business on May 30th, 2008 | No Comments »
You want to know how to use YouTube to catapult your brand? Watch how Weezer does it. They released their most recent video (on YouTube, of course). The entire video alludes to 24 of the most famous YouTube viral videos, with cameos by many of the viral video stars. The [...]
Filed under: Social Media, Social Networking on May 27th, 2008 | No Comments »
But be careful what you then say yes to.
At least, that is how we see the rather recent change in TV subscriptions. The early adopters are announcing they are tired of “wasting” time and paying high cable bills. So, they are saying no to TV.
Before you begin to feel guilt about [...]
Filed under: Emerging Technology, Social Networking, Web Business on May 5th, 2008 | No Comments »
According to Forrester Research, social networks are still not followed by the majority of online users (52%). And *of the active participants*, more than half are only spectators. That leaves few people as “creators”, “critics”, “collectors”, and “joiners”.
On social networks liked LinkedIn, it is the “creators”, “critics”, and “collectors” that are making the [...]
Filed under: Social Media, Social Networking, Web Business on April 29th, 2008 | No Comments »
The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website?
Judges from the Web Marketing Association WebAwards have stated their opinion on the matter: Obama wins [...]
Filed under: Behind the Scenes, Media, Research, Social Media, Social Networking, Usability, User Experience, Web Business on April 17th, 2008 | No Comments »
Instead, try ILCU, Renkoo, Planypus, MyPunchBowl. Some are more glitzy and attractive, others are so circa 1998 that it is laughable. Let’s call this Web 1.0 Beta.
Evite
Evite is about an event dictator sending out an online invitation to a group of “friend’s” email addresses. Sure, the “friends” are allowed a [...]
Filed under: Email Marketing, Social Networking, Web Business on February 1st, 2008 | 1 Comment »
Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »
The BBC had an article about a study that found that the populations of facebook and myspace may indicate a social divide . The study was by PhD student Danah Boyd from the School of Information Sciences at UC Berkeley.
The research suggests those using Facebook come from wealthier homes and are more likely [...]
Filed under: Social Media, Social Networking, Web Business on June 25th, 2007 | No Comments »
As you develop your marketing strategy aiming at the coveted 25-35 year old generation consider this description of a typical generation y’er as stated in BusinessWeek
Consider Brazilian Fabricio Zuardi, 27. He grew up 180 miles from São Paulo and found a job via the Web with Silicon Valley tech startup Ning Inc. Zuardi now lives [...]
Filed under: Emerging Technology, Marketing Strategy, Social Networking, Web Business on June 22nd, 2007 | No Comments »
This morning I sat down to watch an episode of the show by zefrank. As the video loaded and began playing I soon realized, my sound was not working. Was it muted? No. Was the volume turned down? No. What in the world was causing this? Oh well, probably just need to reboot…
Then it dawned on me: while a reboot would assuredly fix this issue (it’s happened before), what about people who can’t hear? For that matter, what about people who can’t see?
As our world runs head-on into the age of social-media networking with apps such as YouTube and beautifully complex AJAX’ed apps, what happens to accessibility?
Filed under: Accessibility, Emerging Technology, Social Networking, User Experience on February 7th, 2007 | 2 Comments »
