Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »
The BBC had an article about a study that found that the populations of facebook and myspace may indicate a social divide . The study was by PhD student Danah Boyd from the School of Information Sciences at UC Berkeley.
The research suggests those using Facebook come from wealthier homes and are more likely [...]
Filed under: Social Media, Social Networking, Web Business on June 25th, 2007 | No Comments »
As you develop your marketing strategy aiming at the coveted 25-35 year old generation consider this description of a typical generation y’er as stated in BusinessWeek
Consider Brazilian Fabricio Zuardi, 27. He grew up 180 miles from São Paulo and found a job via the Web with Silicon Valley tech startup Ning Inc. Zuardi now lives [...]
Filed under: Emerging Technology, Marketing Strategy, Social Networking, Web Business on June 22nd, 2007 | No Comments »
This morning I sat down to watch an episode of the show by zefrank. As the video loaded and began playing I soon realized, my sound was not working. Was it muted? No. Was the volume turned down? No. What in the world was causing this? Oh well, probably just need to reboot…
Then it dawned on me: while a reboot would assuredly fix this issue (it’s happened before), what about people who can’t hear? For that matter, what about people who can’t see?
As our world runs head-on into the age of social-media networking with apps such as YouTube and beautifully complex AJAX’ed apps, what happens to accessibility?
Filed under: Accessibility, Emerging Technology, Social Networking, User Experience on February 7th, 2007 | 2 Comments »
