Facebook recently released the “Like” feature. In the past for each item in your needs feed you could select several options via some text links at the bottom of the news item — “Comment” and “Share”. Now, they are adding “Like” to the list. When you select “Like”, your profile news feed will update with [...]
Filed under: Emerging Technology, Social Media, Social Networking, Web Business on February 11th, 2009 | No Comments »
Facebook‘s growth has begun decelerating. In April 2008 Facebook traffic declined 10%, dropping from 24.9M to 22.4M unique visits. Furthermore, year over year growth declined from 98% to 56%. During this same time, LinkedIn jumped 361%, propelling it to the 4th largest social network destination. Trouble is brewing for Facebook, and it smells like a [...]
Filed under: Emerging Technology, Social Networking, Web Business on May 30th, 2008 | No Comments »
You want to know how to use YouTube to catapult your brand? Watch how Weezer does it. They released their most recent video (on YouTube, of course). The entire video alludes to 24 of the most famous YouTube viral videos, with cameos by many of the viral video stars. The views? 3.3 million and counting. [...]
Filed under: Social Media, Social Networking on May 27th, 2008 | No Comments »
But be careful what you then say yes to. At least, that is how we see the rather recent change in TV subscriptions. The early adopters are announcing they are tired of “wasting” time and paying high cable bills. So, they are saying no to TV. Before you begin to feel guilt about your old-school [...]
Filed under: Emerging Technology, Social Networking, Web Business on May 5th, 2008 | No Comments »
According to Forrester Research, social networks are still not followed by the majority of online users (52%). And *of the active participants*, more than half are only spectators. That leaves few people as “creators”, “critics”, “collectors”, and “joiners”. On social networks liked LinkedIn, it is the “creators”, “critics”, and “collectors” that are making the most [...]
Filed under: Social Media, Social Networking, Web Business on April 29th, 2008 | No Comments »
The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website? Judges from the Web Marketing Association WebAwards have stated their opinion on the matter: Obama wins in all [...]
Filed under: Behind the Scenes, Media, Research, Social Media, Social Networking, Usability, User Experience, Web Business on April 17th, 2008 | No Comments »
Instead, try ILCU, Renkoo, Planypus, MyPunchBowl. Some are more glitzy and attractive, others are so circa 1998 that it is laughable. Let’s call this Web 1.0 Beta. Evite Evite is about an event dictator sending out an online invitation to a group of “friend’s” email addresses. Sure, the “friends” are allowed a brief witty comment, [...]
Filed under: Email Marketing, Social Networking, Web Business on February 1st, 2008 | 2 Comments »
Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes. Then there was Generation X — the [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »
The BBC had an article about a study that found that the populations of facebook and myspace may indicate a social divide . The study was by PhD student Danah Boyd from the School of Information Sciences at UC Berkeley. The research suggests those using Facebook come from wealthier homes and are more likely to [...]
Filed under: Social Media, Social Networking, Web Business on June 25th, 2007 | No Comments »
As you develop your marketing strategy aiming at the coveted 25-35 year old generation consider this description of a typical generation y’er as stated in BusinessWeek Consider Brazilian Fabricio Zuardi, 27. He grew up 180 miles from São Paulo and found a job via the Web with Silicon Valley tech startup Ning Inc. Zuardi now [...]
Filed under: Emerging Technology, Marketing Strategy, Social Networking, Web Business on June 22nd, 2007 | No Comments »
