Many opine on HTML form layout best practices. Few back up those opinions. Thankfully, someone finally did with a great eye-tracking study for HTML form layout. Their goal was to figure out where people are focusing their attention. If users getting caught up on design element that not only attracts limited [...]
Filed under: Best Practices, Interface Design, Research, User Experience, Web Business on June 17th, 2009 | 2 Comments »
Search engine optimization puts the focus on the engine over the user of the engine — humans. You know, you and me.
Search engine optimization improves your rankings. Search optimization improves your rankings of terms people use to find your product/service.
Search engine optimization increases your web traffic. Search optimization increases your web traffic [...]
Filed under: Marketing Strategy, SEM, SEO, Search, User Experience on April 9th, 2009 | No Comments »
Check out Ron Clark Academy's "We Can Vote However We Like" video on Youtube. In less than a week, it has garnered half a million visits on YouTube and received interviews on CNN.
the Sherpa! team had the fortune of working on the original (and current) Ron Clark Academy website. It may [...]
Filed under: Atlanta, Behind the Scenes, Uncategorized, User Experience, Web Design on October 30th, 2008 | 1 Comment »
What Google once did for search, they are now trying to do for browsers. Early this week Google released Chrome, its new standards-compliant web browser.
Here I offer a review of Chrome, looking at performance, user interface, and technology advancements. But first — What It All Means.
Google Chrome [...]
Filed under: Reviews, Search, User Experience, Web Business on September 3rd, 2008 | 1 Comment »
Atlanta, GA – (June 21, 2008) – Sherpa! Web Studios, Atlanta’s leading digital experience marketing firm (sherpawebstudios.com), proudly announces the launch of Cbeyond® PartnerAccess — the new website portal for Cbeyond’s partners and resellers.
Cbeyond PartnerAccess (cbeyondpartners.net) enables partners to maximize their partnership with Cbeyond by more effectively managing their customer accounts. Partners can use [...]
Filed under: Accessibility, Announcements, Atlanta Web Design, Behind the Scenes, Information Architecture, Interface Design, Marketing Strategy, Press Releases, User Experience, Web Business, Web Design on June 22nd, 2008 | No Comments »
One of our clients, Cbeyond, recently shared a success story with us. The internal team that worked on the recent Cbeyond PartnerAccess project received a prestigious internal team award for ” demonstrating operational excellence on a major initiative with significant impact to the company.”
And it was well deserved. Cbeyond PartnerAccess is Cbeyond’s [...]
Filed under: Announcements, Atlanta Web Design, Behind the Scenes, Information Architecture, Interface Design, Press Releases, User Experience, Web Business on May 7th, 2008 | No Comments »
The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website?
Judges from the Web Marketing Association WebAwards have stated their opinion on the matter: Obama wins [...]
Filed under: Behind the Scenes, Media, Research, Social Media, Social Networking, Usability, User Experience, Web Business on April 17th, 2008 | No Comments »
First there was Kindle, Amazon’s eReader. Now we have Readius — a mobile phone/eReader hybrid.
The difference, and it’s a mighty one, is that Readius uses ePaper’s inherent ability to fold and bend to expand out to 5 full inches of display. That’s quite a 43% increase from one of the largest [...]
Filed under: Emerging Technology, Interface Design, User Experience, Web Business on January 22nd, 2008 | No Comments »
Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »
Microsoft has an aptly named article “How To Create The Best User Experience”. We applaud the suggestions and hope programmers take them to art when designing their applications, but there is a bigger picture we think they are missing. A positive user experience is one in which the user (end-user, visitor, operator, customer) [...]
Filed under: User Experience, Web Design on November 21st, 2007 | No Comments »
