Ron Clark Academy Can Vote However They Like

Check out Ron Clark Academy's "We Can Vote However We Like" video on Youtube. In less than a week, it has garnered half a million visits on YouTube and received interviews on CNN.
the Sherpa! team had the fortune of working on the original (and current) Ron Clark Academy website. It may [...]

Google Chrome Review

What Google once did for search, they are now trying to do for browsers. Early this week Google released Chrome, its new standards-compliant web browser.
Here I offer a review of Chrome, looking at performance, user interface, and technology advancements. But first — What It All Means.
Google Chrome [...]

Sherpa! Guides Cbeyond’s PartnerAccess Portal Launch

Atlanta, GA – (June 21, 2008) – Sherpa! Web Studios, Atlanta’s leading digital experience marketing firm (sherpawebstudios.com), proudly announces the launch of Cbeyond® PartnerAccess — the new website portal for Cbeyond’s partners and resellers.
Cbeyond PartnerAccess (cbeyondpartners.net) enables partners to maximize their partnership with Cbeyond by more effectively managing their customer accounts. Partners can use [...]

Sherpa! makes heroes of Cbeyond team

One of our clients, Cbeyond, recently shared a success story with us. The internal team that worked on the recent Cbeyond PartnerAccess project received a prestigious internal team award for ” demonstrating operational excellence on a major initiative with significant impact to the company.”
And it was well deserved. Cbeyond PartnerAccess is Cbeyond’s [...]

Obama Wins (for his website)

The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website?
Judges from the Web Marketing Association WebAwards have stated their opinion on the matter: Obama wins [...]

The Year of E-Paper

First there was Kindle, Amazon’s eReader. Now we have Readius — a mobile phone/eReader hybrid.
The difference, and it’s a mighty one, is that Readius uses ePaper’s inherent ability to fold and bend to expand out to 5 full inches of display. That’s quite a 43% increase from one of the largest [...]

How do you market to the Virtual Generation?

Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]

4 principles of a positive user experience

Microsoft has an aptly named article “How To Create The Best User Experience”. We applaud the suggestions and hope programmers take them to art when designing their applications, but there is a bigger picture we think they are missing. A positive user experience is one in which the user (end-user, visitor, operator, customer) [...]

Kindle: The First User Experience Analysis

Earlier this week Amazon released Kindle. Within minutes, the web was filled with reviews, mostly negative. Frankly, we don’t care about those reviews, mainly because most of them are from people who have never used one. More importantly, we don’t care about reviews. A review is simply one’s person opinion, and [...]

“It’s My Fault” - You Can’t Blame Beauty

Readers of this blog know Sherpa!’s stance on the power of beautiful websites. Recently, Robert Scoble wrote an interesting blog on how Apple has created such a powerful Brand Promise of perfectly running machines that users are blaming themselves. We think he is giving Apple way too much credit (free loaner machines [...]