The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising?
According to ClickZ, a total of $7.97 million was spent on Web ads in ‘08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his [...]
Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »
First, let’s get the important stuff out of the way — Starbucks is offering free ground coffee samples.
Now, the web stuff.
Take a look at the StarbucksCoffeeAtHome.com website. Now take a closer look. Look at the details that make this such a vivid experience.
The use of a chalk board, consistent with Starbuck’s [...]
Filed under: Emerging Technology, Interface Design, Viral Marketing on April 7th, 2008 | No Comments »
All you need to do to experience the animation video is
386 speed minimum
8 MB of RAM
14.4 or greater speed modem
a phone line
If you have a slower connection, you may not experience the image, sound, and animation to its fullest effect.
Beware — they will be using terms such as “homepage” and “website” throughout the video.
Getting Started
If [...]
Filed under: General, Viral Marketing, Web Business on March 19th, 2008 | No Comments »
Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes.
Then there [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »
Don’t tell my significant other, but last year I feel in love again.
I bought a Mini Cooper.
It was my childhood rag-top dream — great gas efficiency and plenty of room for a driving companion and my dog Sasha. I went online to the mini site and created my dream car [...]
Filed under: User Experience, Viral Marketing on March 23rd, 2007 | No Comments »
Seventy-three percent of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. Simply stated, blogging is a phenomenon that can no longer be ignored by today’s competitive companies.
Filed under: Published Articles, Social Media, Viral Marketing on February 7th, 2007 | 1 Comment »
