There are two types of updates that can be sent to your Facebook fanpage fans — “Send an Update”, and “Share Status”. Send an Update: when you Send an Update, you are sending the user a message to their inbox. Actually, it goes into an inbox subfolder called Updates (see image). Your fan will never [...]
Filed under: facebook, Marketing Strategy, Social Media, Social Networking, Viral Marketing on September 9th, 2010 | No Comments »
The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising? According to ClickZ, a total of $7.97 million was spent on Web ads in ’08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his campaign, only a [...]
Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »
First, let’s get the important stuff out of the way — Starbucks is offering free ground coffee samples. Now, the web stuff. Take a look at the StarbucksCoffeeAtHome.com website. Now take a closer look. Look at the details that make this such a vivid experience. The use of a chalk board, consistent with Starbuck’s use [...]
Filed under: Emerging Technology, Interface Design, Viral Marketing on April 7th, 2008 | No Comments »
All you need to do to experience the animation video is 386 speed minimum 8 MB of RAM 14.4 or greater speed modem a phone line If you have a slower connection, you may not experience the image, sound, and animation to its fullest effect. Beware — they will be using terms such as “homepage” [...]
Filed under: General, Viral Marketing, Web Business on March 19th, 2008 | No Comments »
Marketers used to have it easy. For over half a century, all of these demographics are conveniently defined by age. There were the Baby Boomers–those born between 1946 and 1964. They had the unique advertising/marketing Coming of Age experience of being raised with television sets in their homes. Then there was Generation X — the [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy, Social Media, Social Networking, User Experience, Viral Marketing, Web Business on January 17th, 2008 | No Comments »
Don’t tell my significant other, but last year I feel in love again. I bought a Mini Cooper. It was my childhood rag-top dream — great gas efficiency and plenty of room for a driving companion and my dog Sasha. I went online to the mini site and created my dream car with an entertaining [...]
Filed under: User Experience, Viral Marketing on March 23rd, 2007 | No Comments »
Seventy-three percent of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. Simply stated, blogging is a phenomenon that can no longer be ignored by today’s competitive companies.
Filed under: Published Articles, Social Media, Viral Marketing on February 7th, 2007 | 1 Comment »
