Netflix rating scale is rigged for positive responses

While on the netflix website, we couldn’t help but notice that so many of the movies had a 4 (”really like it”) or 5 (”loved it”) stars. While we are not expecting something amazing likenormal distribution according to the central limit theorem, we have to wonder why such consistently positive reviews? [...]

Filed under: Research, Uncategorized, Web Analytics, Web Business on November 20th, 2007 | No Comments »

Should you outsource or in-house search engine marketing

By now, your company has probably discussed some type of search engine marketing (SEM) initiative. You are not alone. SEM has become increasingly important to all who look to do business and use the Web as a marketing tool. According to the Search Engine Marketing Professional Organization (SEMPO) the SEM market is over $10 billion [...]

Filed under: Marketing Strategy, Published Articles, SEO, Web Analytics, Web Business on August 2nd, 2007 | No Comments »