MarketingProfs.com had a fantastic article on how to market to digital natives. These digital natives can be youths who were raised with these new communication mediums to web workers who are immersed in the various technologies and tools.
The article links to this great analysis of how digital natives think differently from others. [...]
Filed under: Emerging Technology, Marketing Strategy, Research, Social Media, Usability, Web Business on November 4th, 2008 | No Comments »
Recently we had a client that, after receiving the final deliverable, disappeared. Finally, after 8 weeks of unreturned phone calls, voicemails and emails, we got a reply: we aren’t paying you.
Many small businesses have a similar story — a client comes in with promises of riches and fame. All [...]
Filed under: Behind the Scenes, Web Business on October 26th, 2008 | 1 Comment »
What Google once did for search, they are now trying to do for browsers. Early this week Google released Chrome, its new standards-compliant web browser.
Here I offer a review of Chrome, looking at performance, user interface, and technology advancements. But first — What It All Means.
Google Chrome [...]
Filed under: Reviews, Search, User Experience, Web Business on September 3rd, 2008 | 1 Comment »
Recently a question was posed on LinkedIn asking the difference between a designer, an engineer, and an architect. A succinct response was as follows:
Designer - maps the end result the user will experience
Architect - decides which frameworks and methods to use to achieve the desired result
Engineer - develops the solution using best practices within [...]
Filed under: Information Architecture, Web Business, Web Design on August 28th, 2008 | No Comments »
While the Internet Revolution took place in the 1990’s it was 30 years prior, in the 1960’s, that the foundation was being laid. The technologies and ideas we now take for granted are a culmination of several interesting factors, amongst them fears during the Cold War.
The National Science Foundation (NSF) has put together [...]
Filed under: Web Business on August 21st, 2008 | No Comments »
A competitor to Google has entered the stage. The new entrant is Cuil (pronounced COOL). As their press release states,
Cuil provides organized and relevant results based on Web page content analysis. The search engine goes beyond today’s search techniques of link analysis and traffic ranking to analyze the context of each page [...]
Filed under: Emerging Technology, Interface Design, Marketing Strategy, Pay Per Click, SEM, SEO, Search, Web Business on July 29th, 2008 | No Comments »
While automotive advertising spending dropped 14% compared to the same period last year, online spending increased. Except for one channel: online marketing. Internet spending was up 57.9% last year.
Why does this matter? Automakers are the biggest advertisers in the US. General Motors, the fourth-largest, spent $535 million in Q1 2008 alone. So [...]
Filed under: Marketing Strategy, Web Business on July 23rd, 2008 | 1 Comment »
After years of the rather defined rule that use of Fash equates to search engine optimization death, Google has figured out how to crawl flash content. Sorta. Mostly. Not really.
How Google Crawls Flash
The technologist in me asks: how did they do this? Apparently, Google (and Yahoo) had a little [...]
Filed under: Emerging Technology, Interface Design, SEM, SEO, Web Business on July 1st, 2008 | 1 Comment »
Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because [...]
Filed under: Emerging Technology, Marketing Strategy, SEM, SEO, Social Media, Uncategorized, Web Business on June 26th, 2008 | No Comments »
Business to Business Magazine recently interviewed Sherpa! Web Studios founder David Felfoldi for its Lunch with a VIP series. The original digital version can be found online.
The lunch took place at BuckheadLife Restaurant Group’s Buckhead Diner, one of Felfoldi’s favorite Atlanta fine dining restaurants. (Tip: for the best culinary experience, get [...]
Filed under: Behind the Scenes, Web Business on June 24th, 2008 | No Comments »
