SHERPA! was recently in attendance at the Technology Association of Georgia’s (TAG) flagship event — the Georgia Technology Summit. Described as “bringing together C-level executives, entrepreneurs, technology professionals and academia to celebrate and recognize Georgia’s technology community” the event is a public awareness campaign to promote Georgia’s technology industry. The event featured two notable [...]
Filed under: Atlanta, Atlanta Web Design, Behind the Scenes, Emerging Technology, Entrepreneurship, Marketing Strategy, Press Releases, Social Media, Social Networking, Twitter, Web Business, Web Design on April 3rd, 2013 | No Comments »
Many of our clients know that we are very much dog-people — our Atlanta headquarters never turns away a puppy-dog face. So it’s with great honor that we share the news that SHERPA! Web Studios was recently ranked a “Top Dawg” on the Bulldog 100 list! The Bulldog 100 annually awards the 100 fastest-growing businesses [...]
Filed under: Announcements, Atlanta, Behind the Scenes, Web Business on March 31st, 2013 | No Comments »
Harvest, an excellent time-tracking service that SHERPA! Web Studios has used since 2008, recently assembled a helpful pricing guide for web design and web development agencies. Not only is the presentation slick — although not without some glitches — but the content is helpful for any organization struggling with understanding how to bill clients fairly. [...]
Filed under: Behind the Scenes, Best Practices, Web Business on March 15th, 2013 | No Comments »
Have you ever met someone say that they want more emails? Probably not — if you are like most managers, you are already spending 20 hours weekly on email. What’s worse, of the 200 emails the average worker receives daily, only 10% are useful. The rest are spam or simply irrelevant (here’s looking at you [...]
Filed under: Behind the Scenes, Email Marketing, Research, Web Business on November 1st, 2012 | No Comments »
Here’s how Sherpa client Rinnai is defending its digital market share from competitors’ mimicry. Winning the lion’s share of a specific digital market is only half the battle. Once secured, digital market share must be defended from competitors’ mimicry and the risk of best practices failing to evolve. Case in point: Rinnai, the #1 selling [...]
Filed under: Best Practices, Case Studies, Marketing Strategy, Search Engines, SEM, Web Business on September 20th, 2012 | 1 Comment »
Recently eMarketerer reported that Twitter’s 2012 mobile ad revenue was nearly double that of Facebook — $123M vs $73M. This may surprise you at first, as it did us, but there are several reasons for this reality: Facebook just only rolled out mobile ads for the first time this year. In fact, Facebook opened its [...]
Filed under: Best Practices, Emerging Technology, facebook, Marketing Strategy, Search, Search Engines, SEM, SEO, Social Media, Social Networking, Twitter, Web Business on September 14th, 2012 | No Comments »
Last Friday a jury awarded Apple a $1B verdict against Samsung for patient infringement. There are some great detailed descriptions of the Apple/Samsung case, but here is a summary: Samsung violated a series of Apple’s patents related to the software and design of mobile devices. Apple’s patents were valid. Apple did not violate any of [...]
Filed under: Emerging Technology, Interface Design, Media, Usability, User Experience, Web Business, Web Design on August 27th, 2012 | 1 Comment »
If your paid search campaign includes keywords also found well-ranking organically, you might be cannibalizing your organic search traffic. Cannibalization occurs when a user clicks on your sponsored ad instead of your organic one, causing you to pay for a click rather than receive a “free” one from organic search. Google states that their research [...]
Filed under: Best Practices, Pay Per Click, Search, Search Engines, SEM, SEO, Web Business on August 21st, 2012 | No Comments »
Have you heard about the new CEO of Yahoo? Yesterday the new 37 year old, with dual computer science degrees from Standford, joined fellow Stanford grads Sergey Brin and Larry Page of Google fame as a leader of a U.S. big-business. Here is a list of other well-known CEOs who call Stanford their alma mater: [...]
Filed under: Behind the Scenes, Entrepreneurship, Web Business on July 17th, 2012 | No Comments »
Recently I purchased the mobile hotspot service from Virgin Mobile. Their newest offering — $35/mo for “Unlimited” 4G and 2GB of 3G mobile connectivity — is risk-free considering there is no long-term contract. I had nothing to lose but the $150 for the cost of the wireless hotspot modem. The results are mixed, as you [...]
Filed under: Atlanta, Behind the Scenes, Mobile, Web Business on June 28th, 2012 | No Comments »
