Sherpa! Blog

While content strategy has been buzzed about for years in digital marketing circles, 2012 has heard it increase to a roar. More companies are answering customer demand for meaningful, dynamic, and interactive content by incorporating their message into a larger story, as well as  current events and the related interests of their target audiences. Thought [...]

Filed under: facebook, Marketing Strategy, Published Articles, Search Engines, Social Media, Social Networking, Twitter, User Experience on January 24th, 2012 | No Comments »

The first social networks — online properties where people could chat and share information — were the bullentin board systems, or BBSs, in 1978. And what was one thing that these social network pioneers shared? Web browsers. In 1993, the first the first web-based social network was released in the form of Geocities. The web [...]

Filed under: facebook, Social Media, Social Networking on March 2nd, 2011 | No Comments »