Sherpa! Blog

The 2008 Presidential elections by McCain and Obama spent $866M of the total $1B raised. How much went to online advertising? According to ClickZ, a total of $7.97 million was spent on Web ads in ’08 through October by the Obama campaign alone. That’s right, of the $573M Obama spent on his campaign, only a [...]

Filed under: General, Marketing Strategy, Research, SEM, SEO, Social Media, Viral Marketing on November 7th, 2008 | No Comments »

While automotive advertising spending dropped 14% compared to the same period last year, online spending increased. Except for one channel: online marketing. Internet spending was up 57.9% last year. Why does this matter? Automakers are the biggest advertisers in the US. General Motors, the fourth-largest, spent $535 million in Q1 2008 alone. So it stands [...]

Filed under: Marketing Strategy, Web Business on July 23rd, 2008 | 1 Comment »