Sherpa! Blog

Every day, Americans aged 18-24 spend over 8 hours every day consuming major media — TV (206 minutes), online (145 minutes), radio (116 minutes), newspaper (18 minutes), and magazines (15 minutes). As many of those this age do not have a job, that *is* a full time job!
Interestingly, the more education you [...]

Filed under: Media, Uncategorized, Web Business on May 14th, 2008 | 1 Comment »

Nielsen Media Research released some interesting data today that shows online usage of all age groups is increasing while other forms of media are decreasing. The information, sponsored by the Television Bureau of Advertising, found that TV continues to lose ground to internet usage for the 18-34 age demographic.
In January 2008, TVB [...]

Filed under: Media, Research, Web Business on May 13th, 2008 | No Comments »