Fact: 44% of small businesses have a website and half spend less than 10% of their marketing budget online.
Fact: 82% of consumers and small business owners turn to search engines first for information about local companies.
The disparity of these two numbers are striking, but our “from the ground” perspective supports them. There is [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy on February 16th, 2009 | No Comments »
Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because [...]
Filed under: Emerging Technology, Marketing Strategy, SEM, SEO, Social Media, Uncategorized, Web Business on June 26th, 2008 | No Comments »
Trying to persuade someone of the benefits of SEM is like trying to have a “you need a website” conversation. At this point in the game, the benefits of SEM are rather clear. If the prospect doesn’t get it, point them to an article online and/or move on.
What a prospective [...]
Filed under: Pay Per Click, SEM, SEO, Web Business on May 22nd, 2008 | No Comments »
