Search Engine Optimization Forgets Humans

Search engine optimization puts the focus on the engine over the user of the engine — humans. You know, you and me. Search engine optimization improves your rankings. Search optimization improves your rankings of terms people use to find your product/service. Search engine optimization increases your web traffic. Search optimization increases your web traffic by [...]

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Filed under: Marketing Strategy, Search, SEM, SEO, User Experience on April 9th, 2009 | No Comments »

Can your business be found online?

Fact: 44% of small businesses have a website and half spend less than 10% of their marketing budget online. Fact: 82% of consumers and small business owners turn to search engines first for information about local companies. The disparity of these two numbers are striking, but our “from the ground” perspective supports them. There is [...]

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Filed under: E-commerce, Email Marketing, Marketing Strategy on February 16th, 2009 | No Comments »