While content strategy has been buzzed about for years in digital marketing circles, 2012 has heard it increase to a roar. More companies are answering customer demand for meaningful, dynamic, and interactive content by incorporating their message into a larger story, as well as current events and the related interests of their target audiences. Thought [...]
Filed under: facebook, Marketing Strategy, Published Articles, Search Engines, Social Media, Social Networking, Twitter, User Experience on January 24th, 2012 | No Comments »
Search engine optimization puts the focus on the engine over the user of the engine — humans. You know, you and me. Search engine optimization improves your rankings. Search optimization improves your rankings of terms people use to find your product/service. Search engine optimization increases your web traffic. Search optimization increases your web traffic by [...]
Filed under: Marketing Strategy, Search, SEM, SEO, User Experience on April 9th, 2009 | No Comments »
Atlanta, GA (March 1, 2009) – Sherpa! Web Studios (Sherpa!), a leading Atlanta-based web design, marketing, and development firm, proudly announces the launch of a revamped consumer web site for Rinnai America Corporation (Rinnai). The new, streamlined web site provides customers a central, consistent online experience by consolidating information and tools previously housed on multiple [...]
Filed under: Announcements, Atlanta Web Design, Behind the Scenes, Press Releases on March 23rd, 2009 | No Comments »
Fact: 44% of small businesses have a website and half spend less than 10% of their marketing budget online. Fact: 82% of consumers and small business owners turn to search engines first for information about local companies. The disparity of these two numbers are striking, but our “from the ground” perspective supports them. There is [...]
Filed under: E-commerce, Email Marketing, Marketing Strategy on February 16th, 2009 | No Comments »
A competitor to Google has entered the stage. The new entrant is Cuil (pronounced COOL). As their press release states, Cuil provides organized and relevant results based on Web page content analysis. The search engine goes beyond today’s search techniques of link analysis and traffic ranking to analyze the context of each page and the [...]
Filed under: Emerging Technology, Interface Design, Marketing Strategy, Pay Per Click, Search, SEM, SEO, Web Business on July 29th, 2008 | No Comments »
After years of the rather defined rule that use of Fash equates to search engine optimization death, Google has figured out how to crawl flash content. Sorta. Mostly. Not really. How Google Crawls Flash The technologist in me asks: how did they do this? Apparently, Google (and Yahoo) had a little help from Adobe. “Adobe [...]
Filed under: Emerging Technology, Interface Design, SEM, SEO, Web Business on July 1st, 2008 | 1 Comment »
Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because of high gas prices, [...]
Filed under: Emerging Technology, Marketing Strategy, SEM, SEO, Social Media, Uncategorized, Web Business on June 26th, 2008 | No Comments »
Business to Business Magazine recently interviewed Sherpa! Web Studios founder David Felfoldi for its Lunch with a VIP series. The original digital version can be found online. The lunch took place at BuckheadLife Restaurant Group’s Buckhead Diner, one of Felfoldi’s favorite Atlanta fine dining restaurants. (Tip: for the best culinary experience, get the home made [...]
Filed under: Behind the Scenes, Web Business on June 24th, 2008 | No Comments »
Trying to persuade someone of the benefits of SEM is like trying to have a “you need a website” conversation. At this point in the game, the benefits of SEM are rather clear. If the prospect doesn’t get it, point them to an article online and/or move on. What a prospective company needs is someone [...]
Filed under: Pay Per Click, SEM, SEO, Web Business on May 22nd, 2008 | No Comments »
Clients ask us what are the most important factors in top SEO rankings. The truth is there are over 200 or so SEO factors. They run the gamut from most important (keyword use in title tag) to least important (keyword use in meta description/keywords). Here are the top on-page SEO factors to improve your rankings. [...]
Filed under: Behind the Scenes, SEO on May 21st, 2008 | No Comments »
