Apple-Samsung $1B Verdict Hurts Future of User Experience Design

Last Friday a jury awarded Apple a $1B verdict against Samsung for patient infringement. There are some great detailed descriptions of the Apple/Samsung case, but here is a summary: Samsung violated a series of Apple’s patents related to the software and design of mobile devices. Apple’s patents were valid. Apple did not violate any of [...]

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Tellworks Rebrands via Interactive Redesign

Tellworks Communications specializes in technology asset management and recovery services. To better educate decision makers and grow the company, the company had to recover its primary digital asset: the Tellworks website. The redesign project by Sherpa! Web Studios sought to Illustrate Tellwork’s unique, holistic approach to service offerings Provide messaging and content clearly describing the [...]

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Mobile and Tablet Optimized Design Provides Entry to Upscale Retail Experience

Several seconds. That’s all your company has to convey its brand, product, and personality before a new visitor makes a navigation decision. Brick-and-mortar businesses have the added challenge of simulating their real-world location in the digital space, instantly. And to get the foot of today’s savvy shopper in the door, you may first need to get [...]

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Web Design Tools for Tomorrow

Website design, like architecture, Olympic opening ceremonies, and Barack Obama, is a sign of the times. It’s the intelligent nexus of brand and business, creativity and sales goals, storytelling and user experience — a digital distillation of best practices in aesthetics and metrics. For maximum effectiveness, a company website must be more than crafted through [...]

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Tutorial: Controlling Animations with jQuery

The jQuery animation API provides a way to control almost any CSS property such as position, opacity, color, font size, and more. One of the most overlooked parameters is the step function. The step function is a callback function that is fired at each step of the animation. This function is useful for enabling custom [...]

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How Much Does Cheap Cost?

The next time you are considering going with the cheaper (cheapest?) bid on a project, consider this story. A long, long time ago (several months ago), Sherpa! Web Studios was invited to bid on a user-interface project. The prospect had developed a powerful, but complex scheduling system for its user-base. The front-end was not easy-to-use [...]

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Microsite Motivator: Audience Targeting via Web Design

Websites do not have a one-size-fits-all solution for every visitor and marketplace. In fact, they can have so many pages and features that a unique, dedicated site may be needed to showcase a specific product, market, or application. Enter the microsite. Sherpa! Web Studios’ client Rinnai — the No. 1 selling manufacturer of tankless water [...]

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Search Engine Optimization Forgets Humans

Search engine optimization puts the focus on the engine over the user of the engine — humans. You know, you and me. Search engine optimization improves your rankings. Search optimization improves your rankings of terms people use to find your product/service. Search engine optimization increases your web traffic. Search optimization increases your web traffic by [...]

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Sherpa! Guides Launch of Rinnai’s Consumer Website Revamp

Atlanta, GA (March 1, 2009) – Sherpa! Web Studios (Sherpa!), a leading Atlanta-based web design, marketing, and development firm, proudly announces the launch of a revamped consumer web site for Rinnai America Corporation (Rinnai). The new, streamlined web site provides customers a central, consistent online experience by consolidating information and tools previously housed on multiple [...]

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