Strategic investment in SEO is essential to securing ongoing digital dividends. Brightworth — a financial firm providing investment and private wealth counsel — realized it needed to diversify and grow its own equity in SEO for traffic better in both quality and quantity. The company engaged the SEO-specialist Sherpa! Web Studios to redesign its digital asset (www.brightworth.com) [...]
Filed under: Atlanta Web Design, Case Studies, SEO, User Experience, Web Analytics on September 20th, 2012 | No Comments »
All roads may lead to Rome, but all digital paths lead to search engine optimization (SEO). Savvy companies continually report SEO as the most important tool in their digital arsenal and in 2012 have put their budgets where there mouths are. In fact, 49% of B2C marketers say SEO is their top lead-generation source — far [...]
Filed under: Best Practices, Search Engines, SEO, Web Analytics on September 20th, 2012 | No Comments »
Last Friday a jury awarded Apple a $1B verdict against Samsung for patient infringement. There are some great detailed descriptions of the Apple/Samsung case, but here is a summary: Samsung violated a series of Apple’s patents related to the software and design of mobile devices. Apple’s patents were valid. Apple did not violate any of [...]
Filed under: Emerging Technology, Interface Design, Media, Usability, User Experience, Web Business, Web Design on August 27th, 2012 | 1 Comment »
Tellworks Communications specializes in technology asset management and recovery services. To better educate decision makers and grow the company, the company had to recover its primary digital asset: the Tellworks website. The redesign project by Sherpa! Web Studios sought to Illustrate Tellwork’s unique, holistic approach to service offerings Provide messaging and content clearly describing the [...]
Filed under: Atlanta Web Design, Interface Design, Usability, User Experience, Web Design on July 16th, 2012 | No Comments »
Several seconds. That’s all your company has to convey its brand, product, and personality before a new visitor makes a navigation decision. Brick-and-mortar businesses have the added challenge of simulating their real-world location in the digital space, instantly. And to get the foot of today’s savvy shopper in the door, you may first need to get [...]
Filed under: Usability, User Experience, Web Design on July 16th, 2012 | No Comments »
Website design, like architecture, Olympic opening ceremonies, and Barack Obama, is a sign of the times. It’s the intelligent nexus of brand and business, creativity and sales goals, storytelling and user experience — a digital distillation of best practices in aesthetics and metrics. For maximum effectiveness, a company website must be more than crafted through [...]
Filed under: Atlanta Web Design, Best Practices, Emerging Technology, Interface Design, User Experience, Web Design on July 16th, 2012 | No Comments »
If there were one “silver bullet” piece of advice for an aspiring user interface (UX) designer, it would be to keep interface planning as low fidelity as possible. Too often an interface designer wants to jump into the full design. This approach, however, usually results in numerous time-consuming revisions, which cost the designer time and [...]
Filed under: Atlanta Web Design, Behind the Scenes, Indirect Channel Marketing, Interface Design, Partner Portals, Web Design on July 2nd, 2012 | No Comments »
The jQuery animation API provides a way to control almost any CSS property such as position, opacity, color, font size, and more. One of the most overlooked parameters is the step function. The step function is a callback function that is fired at each step of the animation. This function is useful for enabling custom [...]
Filed under: Best Practices, Interface Design, New Features on July 2nd, 2012 | No Comments »
IP Addresses and IPv4 Exhaustion IP, or the “Internet Protocol,” is the format used in the Internet to encapsulate data in chunks we call “packets” so they can be sent from your laptop or mobile phone to a website in a far-flung corner of the world. Besides your data, each packet is labeled with a [...]
Filed under: Atlanta Web Design, Best Practices, Emerging Technology on June 21st, 2012 | 1 Comment »
The next time you are considering going with the cheaper (cheapest?) bid on a project, consider this story. A long, long time ago (several months ago), Sherpa! Web Studios was invited to bid on a user-interface project. The prospect had developed a powerful, but complex scheduling system for its user-base. The front-end was not easy-to-use [...]
Filed under: Atlanta Web Design, Behind the Scenes, Interface Design, User Experience, Web Business on June 12th, 2012 | No Comments »
